{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY DEFICIENCY

While a lot of high-end brands drive direct exposure via social media sites marketing, celebrity partnerships and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major items haven't transformed much in years; it does not have TikTok, and does not provide celebs